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Developing Your Recruiting Strategy

Article Theme: choosing the right vehicle to attract new candidates.

An article by Keith Rosen about choosing the right vehicle to attract new candidates.

There are a variety of avenues you can travel down that would put you in front of viable candidates, such as newspaper ads, job fairs, local schools and universities, networking events, referrals, trade shows, other salespeople, executive search/placement firms, and career websites which include monster.com, salesjobs.com and careerbuilder.com.

How you choose the right recruiting vehicle for you will be dependant on several factors; your time, your money, the number of salespeople you are looking to hire and the type of salesperson.

For example, if time is of the essence, then you may want to speak with an executive recruiter or explore advertising in your local newspaper or industry trade journal.

While these strategies may be more time efficient, enabling you to see the results of your efforts fairly quickly, it’s easy to pay top dollar for these services. Before choosing which campaign to launch, begin by evaluating your current recruiting efforts (if any) and their effectiveness.

Here are a few questions to assist you in identifying the recruiting strategies that are best suited for you.

  • How quickly do you need a salesperson?

  • How much time do you have to devote to recruiting each week?

  • How many salespeople do you need?

  • Do you want someone with industry or sales experience?

  • Where have you found salespeople in the past?

  • What recruiting efforts do you currently have in place to find the right salesperson?

  • How effective are they?

    • Where have you advertised in the past?
    What size and type of ad are you placing and how frequently are you placing it?
  • What type of response have you received (quality candidates, a quantity of candidates or both)?

  • How are you following up on the resumes you’ve received?

  • How are you evaluating each resume? (Refer to your job description to see if they even qualify.)

    It’s critical that you track the results of any recruiting initiative in order to gauge their effectiveness as well as your ROI.

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    Keith Rosen, MCC - The Executive Sales Coach

    Keith Rosen is the preferred, authentic coach that top executives and sales professionals in many of the world's leading companies call first. As a prominent, engaging speaker, Master Coach and well-known author of many books and articles, Keith is one of the foremost authorities on assisting people in achieving positive, measurable change in their attitude, in their behavior and in their results. Keith's articles can be found in Selling Power Magazine and has appeared in feature stories in The New York Times, The Washington Times, Inc. Magazine, Sales and Marketing Management's Ultimate Motivation Guide with Stephen Covey and The Wall Street Journal. For his work as a pioneer in the coaching profession, Inc. magazine and Fast Company named Keith one of the five most respected and influential executive coaches in the country.

    To speak with Keith about personalized, one to one or team coaching or training or to receive his free ezine,
    call 1-888- 262-2450, e-mail info(at)ProfitBuilders.com or visit www.ProfitBuilders.com.

    This article about choosing the right vehicle to attract new candidates. presented by Profitbuilders.com