Professional References

Download Keith Rosen's Press and Meeting Planners Kit

"After our seasoned sales team worked with Keith Rosen, sales were up for the first time in three years and we finished at 107 percent of plan."
- Maureen M. Sales Manager As appeared in Sales and Marketing Management

What The Experts Have To Say About Keith's Best Selling Book On Closing the Sale, The Compete Idiot's Guide to Closing the Sale.

“In his new book, The Complete Idiot’s Guide to Closing the Sale, Keith Rosen challenges conventional wisdom about closing the sale by offering fresh, tactical selling principles that anyone can use to get better results while becoming more comfortable and confident in their selling efforts. Keith’s unique, permission based approach to closing not only enhances the salesperson's chances for success, but also helps the prospect's decision making process without any pressure or manipulation. The best part is that readers learn a proven step-by-step approach for turning a 'pitch' focused sale into a 'ROI-driven' conversation that's virtually objection-proof. This book will give the reader a competitive edge, and it will bring back the joy of closing more sales faster than ever before."

- Gerhard Gschwandtner
Founder and Publisher, Selling Power
Winner of 3 Gold Awards American Society of Business Publication Editors

"I devoured this book immediately and found it very useful. Keith’s advice is practical and effective for anyone who needs to sell themselves or their company. He provides many valuable lessons by challenging and upgrading the way we think about all interactions with people whom you are trying to influence—whether for sales, business development, or even M&A activity. I passed this book on to colleagues within days of having read it. This is a great ready reference to keep on hand in any business library.”

- Kathy Yates
Chief Executive Officer
AllBusiness.com

“What a terrific book! The Complete Idiot’s Guide to Closing the Sale is a refreshing and exceptional read for anyone in the profession of selling. While there are many sales books available that have been written by some well known authors, Keith presents his ideas in a very current, practical and easy to understand way that allows for his suggestions to be applied and put into action on your next sales call. The book will benefit all levels of sales professionals from the beginner, to the intermediate and even the advanced sales veteran. The power in the book is its simplicity! I was reminded of the essential skills and techniques that helped me achieve sales success early in my profession as well as those that furthered my career into sales management. Keith will not only coach you on developing the mindset of a top producer but also delivers exactly what to say in any selling situation that's sure to leverage your strengths and bring in more sales.”

– Michael Norton, Vice President of Sales, Zig Ziglar, Inc.
Contributing Author – Secrets of Closing the Sale, Zig Ziglar, 3rd Edition

What The Experts Have To Say About Keith's Best Selling Book on Prospecting and New Business Development, The Complete Idiot's Guide to Cold Calling.

"Now there is a single source - this book - that gives you the step-by-step, word-by-word instructions you need to get in front of more people and make more sales than ever before. Keith Rosen has brought together, in one book, the very best techniques for getting more and better appointments ever written in the field of sales."
Brian Tracy, Author - Advanced Selling Strategies

"Nobody is really an idiot-let alone a complete idiot. But if you feel like one when it comes to attracting new business, this is the book for you. Keith Rosen takes you by the hand and walks you step-by-step through your negative thinking, fear and reluctance. A helpful, encouraging guide."
Ken Blanchard, co-author of The One Minute Manager® and The Secret: What Great Leaders Know-and Do

Client References and Success Stories

"The seminar that Keith Rosen delivered for our event exceeded my expectations (Take Charge of Your Team! - Coach Your Team To The Top.). He put together a program that was geared completely around the employee development/HR issues that business owners and managers deal with on a daily basis and provided fresh, tactical solutions to handling them. The audience certainly walked out of Keith's program with practical coaching techniques they could apply immediately that would help them better recruit, manage, motivate and retain top performers as well as how to best handle underperformers. The presentation he prepared was exactly what we had ordered and the attendees were thrilled with Mr. Rosen's engaging, interactive style. The remarks from the audience were extremely positive, sighting he delivered rich content that applied succinctly to their business. I would definitely invite Keith to speak at another conference and would recommend him in high regards."
David Yellin
President
Custom Employee Benefits Solutions, Inc.

Most people wonder why a coach. As a business owner, my only responsibility is to my clients and employees. No one holds me accountable or stretches me. Keith not only empathizes, pats me on the back, but can kick me in the butt when needed too.

Most owners fill the day with fire fighting and the task that makes the most noise. But that method doesn't get you closer to achieving your goals. Also, I was an adrenaline junkie, hyped on long hours, chaos, and the famed "multi-tasking". Keith helps me to keep my goals and values in sight - and work through a schedule (routine) so that I can get more done.

Keith also talk me how to say No. Many people are time wasters and vampires. Now I avoid those people.

Oprah's has The Secret. I have my secret, Keith Rosen.

- Peter Radizeski, the Marketing IDEA guy

"Keith has an extraordinary ability to laser in to the heart of the matter. He is very adept at assessing problems or stumbling blocks and formulating paths to improve. An outstanding coach at all levels."

Andrew Goodman
Vice President of Sales
Linkage, Inc.

Keith Rosen pinpoints, interprets and empathizes with your unique sales challenges, and then coaches you to successfully overcome them. Keith's talents were impressively displayed at our 2006 National Sales Conference. His "New Business Prospecting Techniques Workshop" was voted most valuable by our group of 200 top sales professionals. In fact, I chased Keith down after he checked out of the hotel, and hired him to come back for an encore session the following morning! The Complete Idiot's Guide to Cold Calling, is the most compelling, street savvy book on prospecting and appointment setting that I have read and featured in 16 years in sales and sales management.
George Ghindia, National Director of Sales Development & Recruiting -- ThomasNet.com

"Today's event exceeded all my expectations. So seldom do we come out of a meeting with substantive, useable information but today was definitely the exception to that rule. I can't thank you enough for all that you imparted and shared with us. It was truly outstanding. You are quite a remarkable person and we feel very fortunate to have had the benefit of your wisdom, experience and insights. Thank you for being so generous with your time and for relating the truths about cold calling so succinctly to our business. I sincerely hope that this is the first of many more meetings. I doubt you do but if you ever need a reference for the type of meeting we had please, please use me. "
Appreciatively,
Elinor Biggs
Regional Sales Leader - Tanner Companies

When I think of the word “coach” I think about someone who knows how to play the game extremely well; has played the game successfully; understands and uses best practices for winning the game; and is extremely good at helping others develop their full talents and abilities to play the game so they too can become winners. When I think of the word “coach” I think of Keith Rosen!
Gerry Waller, Sales Development Manager - ThomasNet.com

Without a doubt, Keith Rosen is the most effective, knowledgeable and career changing Sales Coach in the business (and I’ve tried several)!

After months of lackluster results in a new sales position, I called Keith Rosen for help. After only one session I had a set of tools and an improved understanding of how I should find new customers. This alone helped me generate immediate and positive results in my prospecting effectiveness.

Over the next several weeks Keith helped me evaluate and improve my selling process, firming up every aspect of my approach including how I managed my time to who I spent it with and (of course) what I said (and how I said it) when I got in front of the client. We dealt with everything from my overall sales strategy to my tactical approach, checking the effectiveness of every step through role-playing exercises and evaluation of their real-world application.

As a result, I enjoyed a 328% increase in sales revenue and set a number of performance records on the way. I mentioned that I have worked with several different Sales Performance Coaches in search of just the right one. I found that most others had little interest in your unique situation; rather they simply wanted to help you “self guide” to success using their “3- step system” or by purchasing and listening to their new audio guide. Even when I did I found that most of the methods they taught as their own were simply recycled approaches from other Sales Trainers and Coaches. Basically they drop a worthless bag of old, worn-out tricks or methods to manipulate and expect you to find a way to make them work. If you do, they are responsible for your success. If you do not, you'll be remembered as a poor student – that’s their approach.

However, my experience with Keith Rosen was COMPLETELY different! Keith Rosen coached me on a process and helped me develop an array of tools, processes and adaptable skills specific not only to my industry but my position, market, customer and even individual sales scenarios that allow me to fully engage my prospects with a confidence that has driven my sales results far beyond where I expected (or could have hoped for) them to go! Keith coached me in my understanding of sales as both a science (or a process) as-well-as-art (conversation style, handling objections, presenting information in a way that connects with your prospect, etc).

There is no doubt that the skills, knowledge, degree of understanding and ability to adapt what I learned to virtually any selling situation Keith Rosen provided me have changed my career and will open doors of opportunity for me that I otherwise would not have been able to realize. You often hear buyers today ask for “added value”. Keith Rosen makes the Sales Professional the added value in every sales situation! Although I have worked with Keith Rosen before, I will continue to come back for his help, guidance and insight. He takes you on as a coach, but after talking with him you’ll realize that he is also your partner in growth and success. I highly recommend Keith Rosen to anyone in the selling profession (or any organization that employees selling professionals).

Regardless of where you are in your professional development – from a beginner who needs to develop the know-how to dominate in their field and begin to show immediate results, the experienced professional who wants to sharpen their skills or get out of a rut or the successful sales professional who, although doing well, is ready to take their success to the next level – Keith Rosen can guide and coach you to your goals. Wherever you want to go in your career, Keith Rosen has the map and will be right their with you for the entire journey. Keith, thanks for all you have done for me and I look forward to many successes with you in the future!
Chris Tonsing Media and Marketing Sales Charlotte, North Carolina

"Keith Rosen's coaching has been a great experience for me and I hope to continue to work with him in the weeks ahead. I came across Keith’s Name in an article he wrote. I was looking for some sort of help to get me rolling again and out of a serious sales slump. As a seasoned, long time veteran, last year was the worst year I had ever had with sales and it did not seem to be getting any better this year. I guess I was trying to do the same old thing in a new selling world. So, I gave Keith a call and we spoke for awhile. I decided that we had a match with my personality and his philosophies, so, I hired him.

One of the best things that Keith gave me was confidence in the product that we are selling now. The first thing I needed to do was to get back on the phone…making cold calls. I realized that I was paralyzed to take the steps I needed to, and certainly had a large degree of call reflectance. As a veteran sales person, I know that it is still a numbers game. We still need to pick up the phone in order to get in to see people. Well, Keith has written a book “The Complete Idiot's Guide to Cold Calling.” One of the items that I found very helpful was the “Six Compelling Reasons” someone should buy from me. In working on those compelling reasons with Keith, I began to realize what a strong offering we have! I always knew it…but I lost it somewhere over the years.

In addition to working on these compelling reasons, we worked on effective voice messages to leave and for the first time in a long time, I had someone actually call me back. Also, Keith gave me a template to follow in every cold call or follow up call I had to make.

We also worked on time management. I always feel as if I have not done enough! As we worked through the time management issues, I found that I was not giving myself enough time to get everything done that I needed to get done. This was making me crazy! So, I developed a new time management program and I am much more relaxed, focused and accountable for doing the things I need to do in order to make the sales and income I want.

I could go on and on but the results speak for themselves. I have recently won the latest quarterly contest and became one of the top 25 reps in the company of about 300 salespeople. I'm now back on top of my game and it was because of my work with Keith that I was able to get back on track. So, the program has paid for itself many times over!

Keith is a great coach, I think, because he seems to understand all of the questions, issues and objectives that I brought to him. He has been doing this for long enough that any problem that I was having, he had an answer for it! Not only that, where else are you going to find someone who can actually relate to what you're doing, someone who's been there and is still in the trenches, and is also a best selling author, public speaker and the best executive sales coach around! He even gave me a time table for how often and when to stay in touch with prospects. He is doing whatever I need to be done to get back on track. And it is working. The experience is very worthwhile. He has gotten me back on track and feeling positive about my career and product again.
Riki Anderson, President of Cornerstone Marketing Group representing Thomas Industrial Network and ThomasNet.com

"I am quite honored to be writing this reference letter. Keith Rosen has played an integral part in our Professional Speaker's Series. We recruit only professional, high profile local talent to speak at these programs. Keith, without an exception, fills this role perfectly. The AMA was fortunate enough to have Mr. Rosen be the guest speaker at one of our monthly programs. The presentation he prepared was exactly what we had ordered and the attendees were thrilled with the presentation. Mr. Rosen's speaking manner was engaging. The remarks from our members were excellent and he is scheduled to speak again. Mr. Rosen is extremely professional and thorough with his work. His knowledge and expertise in regard to coaching and leadership instruction is second to none. He respects deadlines and is exceptional with detail. Mr. Rosen has a great deal of compassion for what he does. This level of compassion makes him a dedicated professional, and one that is easy to work with. If given the opportunity, I would gladly work with Mr. Rosen again."
Vanessa Spiller, President - American Marketing Association - Washington D.C.

“There are many ways to become a peak performer in your business. Working with Keith will get you there faster than you can ever imagine. In six months, I’ve closed more deals, cultivated more relationships, and added more value to my clients than I ever thought possible because of Keith Rosen’s coaching program. If you’re looking to take your life and business to the next level, then working with Keith is the best way to do it.”
Jared Ikeda - Real Estate Developer

"Working with Keith has been the best experience this company has had! He put together a program that was geared completely to the issues that our sales and management staff deal with on a daily basis. He took the time to thoroughly research us and the needs we had and put together a very thought provoking and interactive seminar. The comments afterwards from ALL the participants were extremely positive and one in particular said, "I have been to several seminars but never to one that related so much to my issues and that I could actually walk away with techniques I could use immediately!" I also received a phone call the day after one of our seminars from a staff member saying she had just taken a deposit on one of her most difficult homes and knew it was because of two specific techniques she learned from Keith during the seminar. In the words of another, "He rocks!"
Brenda Dissette, Director of Training - Garrison Partners

Your expert advice got me to an income of $200,000 my first year selling real estate! Thank you.
- Teri Shaughnessy - Real Estate Broker

"I began researching ways to bring some relevant sales training to a group of veteran reps working in the CarMart division of the PennySaver. Their focus is solely on new car dealerships so in a tough economic climate revenue growth was practically non-existent and this professional group of sellers was getting discouraged. Faced with not only declining sales but how that affects commissions/income made theirs a tough reality. I wanted to make sure that whoever we found they would take all of our concerns into consideration in developing a program that fit the needs of a PennySaver CarMart rep. Fortunately I found you and Profit Builders. There aren't enough adjectives to properly describe the excellent program you developed for our team, and how well the sales reps responded to it. You specifically focused on what the reps felt they needed helped shape that program into one that was readily accepted. Your excellent delivery of the materials overcame what was perceived initially as a disadvantage since budget restraints dictated use of the tele-seminar format. Everyone felt your presence in the room and not knowing what you look like did not deter learning! I highly recommend this method of training for others who are considering your programs and cannot afford the cost of bringing you in on a bi-monthly basis. You have a great voice and really know what you are talking about; no wonder we derived so much from your lessons!

Sales are up and we are now seeing the emergence of a positive trend. Conversations with each of the sales reps is also more positive than it was prior to the coaching sessions; they are regaining some lost customers and more importantly confidence. Without the encouragement they received in your seminars this may not have occurred. You can't imagine how many times I hear references to what you said during a training session, especially when it comes to time management and value statements. (This is one of the ways I gauge the effectiveness of your program!) You helped make a difference for the CarMart sales team in 2003. We were fortunate to have found you. Thanks again for the care you took in coaching our CarMart team."
Maureen Martinez, PennySaver CarMart Regional Sales Manager

"I've worked with Keith on a critical project where I came to experience his wisdom and coaching ability first hand. Keith is an accomplished professional."
Marcia Reynolds, MA, MEd, MCC, President - International Coach Federation

"We have utilized Keith for training of our field sales representatives. I had discussed with Keith the need for us to get away from the "big bang theory" of training. Specifically, we would offer our sales reps sales training once a year at a national sales meeting. Keith worked closely with us to develop a training plan that was specific to our industry, and offered recurring training to reinforce the sales ideas.

The intent of the training was to focus on a few of the basics that we often forget, (i.e. fact finding, asking open ended questions, how to prepare for the presentation, etc). While many experienced sales representatives believe that they have "been there done that", reinforcing the basics can go a long way towards meeting our sales goals.

I have received very favorable feedback from our sales reps. Keith's upbeat, non confrontational style fully engaged and kept them coming back for training on a regular basis."
Bill Yoerger, Vice President of Retirement Services - AUL
American United Life Insurance Company

1. Helping me get a vision of what life could be like outside of work. I still can’t believe that the time management tools (which I didn’t want to do), work! It’s amazing that there is life beyond the 4 walls of my office. I no longer feel guilty about leaving before dark because I’m getting so much more done. Who would have thought.
2. The phone call templates have helped me get through to so many business decision makers. I’ve closed some good accounts in record time. My account base is flourishing. Best of all, my income is growing a very fast pace. The calls are now even coming into me! A few weeks back, I was almost afraid to answer the phone because I was so busy handling all the new business as a result of using your cold calling and prospecting system. I didn’t think I could handle any more new business that week. You made a believer out of me. You promised results and I’ve got results!
3. My husband says it can’t believe the change in me. He says I’m more relaxed and happier than he’s seen me in a long time.
4. I know the changes are a lifestyle and lifetime change for me. You have certainly helped me be the person I’ve wanted to be for a very long time.
5. My husband, my family, my employer and especially me are all happier.

Thanks again Keith and I look forward to what you’ll help me produce in the future. I can’t wait. And thanks for holding me accountable to achieving those results."
Debra Watson- Regional Director, PennySaver

"With the new approach we have developed, I not only overcame the prospect's initial objections and had an excellent dialog with them, but I SOLD a deal on the FIRST call! My follow up calls are improving and I currently have more prospects in my pipeline than ever before. I'm listening better and asking the right questions. I've truly been blessed with a wonderful mentor!"
Janet Mosley, Salesperson, The Knot

"In the short time you have inspired me and empowered me . Keith, you were the fourth coach I found and I'm glad I kept looking until I found you! You kept me on the map. I appreciate you and the results that followed the work we have done together."
Audrey Johnson, President - Strategic Services Network, LLC.

“For so long I've tried to figure it out on my own, and you've shown me a solution that really works; one that I never thought possible. I’m now able to accomplish in 25 hours what used to take me 40 hours. With an effective routine in place and a solid sales process, it's all translated into a huge increase in my production. I'm selling more and having more fun in the process, while maintaining my sanity and peace of mind!"
Terry Nicholetti, Sales Manager - Washington Business Journal

"Keith has impressed all of us and has helped fulfill the goals that we set out to accomplish. Keith's role has varied from motivator, to coach, to friend, and to advisor. Our sessions, whether one on one or in a group setting, have proved to be completely inspirational. We will continue to utilize and learn from Keith's skills and wisdom."
Jeffrey Levin, President - Monument Mortgage Corporation

"When I first read about business coaching, I was skeptical about the benefit someone outside of my profession could add to my business. Once I became comfortable with Keith and the coaching process, I was able to open up and focus not only on business issues, but personal growth issues that I had been struggling with for some time. With Keith's guidance, I've made several shifts in attitude and behavior that would not have been possible without his help. I am now able to look at most problems and focus my energy on a solution or the lesson to be learned from that challenge. I am also able to better coach and motivate my staff. You can tell from dealing with him that he wants what is best for his clients and I think this helps bring out the best in both of us as we work together."
Kenneth W. Sussex, President - Paul Davis Systems Restoration Specialists

"Keith Rosen demonstrates great skill and caring. He assisted me through difficult decisions and moved me to explore parts of myself I have not looked into in a comfortable and non-threatening way. His coaching has made a tremendous difference in my life and my business has grown by 30% in the time we have worked together. He is professional, knowledgeable and inspiring in his art of coaching."
Edie Pereira - Master Certified Coach

"Through his unique approach to the coaching process, he has the innate ability to understand exactly what to hone in on, work towards a new perception, and ultimately assist me and my staff towards healthy growth. After Profit Builders created and implemented a comprehensive sales training program and an executive coaching support program for my sales force, we've experienced a 20% increase in sales and at least a 15% increase in profitability. There is also less friction or communication breakdowns amongst my staff. People are taking greater ownership of their responsibilities. Additionally, the efforts and actions of our employees are now fully aligned with the corporate vision. Mr. Rosen is truly gifted and is certainly worthy of recognition."
Seth Hallen, President - Home Security

Dear Keith –Thanks for guiding me through a particularly rough stretch. Over the last couple of months I have noticed a change in my personal outlook, utilizing more tools, and more importantly a new sales process. With these new concepts I have started to notice an upward trend in my sales, particularly this month. I feel that the tools you have provided me have led to this upward trend and I will continue to utilize them for continued growth. I appreciate your ability to be a sounding board for ideas, coach me through situations, and put me back on course when I strayed off; all with a comforting ability to encourage me to be as successful as I can be.
David Masse, Owner
Kitchen Tune - Up

"With the help of Mr. Rosen, I have discovered how I am effected by the struggles in my life and how to get rid of them. I am finding my life to be more fulfilling, especially by dealing with and eliminating the unwanted situations that I am putting up with. Keith's coaching has affected the manner in which my personal life and business are handled in a very positive way."
Todd M Gordon, President - Budget Rent a Car of Maryland

"Keith Rosen's insight, intelligence and compassion are extraordinary in the truest sense of the word. They combine to provide him with the skills to effectively coach clients at many different stages. His coaching also enabled me to deal more effectively with co-workers, family and friends, and in the days since the coaching sessions have ended, I feel myself successfully applying the techniques Keith taught. I am now able to handle confrontation more effectively and express my wishes and ideas in a more productive way. I am also able to assess situations better and work with others in a more understanding, compassionate way. Most importantly to me, I am moving my life in the direction I choose because I know where I want to go."
Jennifer E. Kunkle, Columnist

"I have had the opportunity of working with Keith, developing the executive coaching column for our magazine, Small Business News. It has been a pleasure working with him on this project and he has repeatedly proven to be able to challenge our readers to look at their lives and careers from a different and healthier perspective. In fact, I would add he has done the same for me personally. He really wants to help everybody! I've never worked with anyone so committed to that cause. He is not only a talented writer and contributor but also a friend. I strongly believe Keith has demonstrated his aptitude as a phenomenal coach and a person deeply committed to the success of others."
Aundrea Cika, Editor - Small Business News

"I've had the opportunity to work with Keith in developing course curriculum for Coach University, have been in teleclass learning situations with him, and have experienced his ebullience, effectiveness, clear-headedness, and insights as to what a coach most needs to know to be a great model and a great guide. He has a thriving practice, is a great team player, and in short, shows our profession at its best."
Meryl Moritz - Professional Certified Coach

"I would like to share some of the value I believe that Keith Rosen has contributed to the profession of coaching: Not only in his local area, but also on a national basis. The projects he has, on an ongoing basis, with no specific financial gain to himself, all work to create a greater visibility to coaching in the world. Presently, Keith, as a member of the ICF exam committee, has made a substantial difference to our time line. His work is excellent. He is responsive and professional in his work and committed to high standards in the development of our field. It is clear that he knows what coaching is, as he exhibits an amazing understanding of the coaching process."
Pamela Richarde - Master Certified Coach, Certified Mentor Coach

"After interviewing several people, I chose Keith Rosen to be my coach. I couldn't be more pleased with my decision. Keith has certainly helped me "get" what coaching is all about and has advised me in my dealings with my first clients. In the time we've worked together, Keith has helped focus on the things I really want, both personally and professionally. With the support of our relationship, I'm achieving those goals - in a manner that's consistent with my needs and values. In each session, he helps me celebrate my successes while at the same time challenging me to go further. What more could I want in a coach? Keith is extremely energetic and enthusiastic, positive and has a great sense-of-humor. I look forward to our sessions just as I would look forward to speaking with a good friend. As far as I'm concerned, that just might be the most important quality a coach can have."
Keith Harmeyer - Life and Business Coach

"Keith has assisted me in uncovering areas in my life that I could strengthen so that I can improve the quality of my life. He offers assistance when necessary, whether that's in areas where I do not have the knowledge or resources or guiding me back if I am moving off track. He's a mentor, trainer, data provider, guidance counselor and advisor all wrapped up into one. The coaching I've received from Keith has enabled me to look at situations and issues in my life (personal and business) differently. Perhaps some of the concepts are not totally new but have been presented in a way that makes sense to me. There are many new ideas and concepts I simply had not thought of that have opened up my eyes and forced me to evaluate and reevaluate my way of doing things and my responses to situations. Keith presents things in a way that make sense to me so that I can absorb and digest them. This enables me to put these concepts into practical use. I'm confident this will continually benefit me in the long run. "
Linda Finkle, President - LG Brand, Inc.